This paper attempts to analyse the opinions of the Polish public employment services staff about individualised approach applied in activation of older unemployed in Poland for the first time. The research is based on the qualitative data collected using Paper & Pen Personal Interview (PAPI) with caseworkers which were conducted while testing the strategy for activating the unemployed 50+, developed on the basis of best German practises, as part of the project titled IMPULS 50+. Activation strategies of the elderly unemployed for Public Employment Services. As the obtained results show, caseworkers confirm that individualised approach through the use of an in-depth individual capacity assessment and proactive, innovative, non-standard measures allows for effective and sustainable integration of the elderly unemployed with the labour market. Individual coaching, medical consultations and financial incentives are considered to be particularly useful activation measures.