Socio-cultural picture of old age is ambivalent. From one hand, old people are associated with wisdom and knowledge. From the other hand, technical progress or different economic, social and ideological movements exclude old people from many fields of life, ignore their needs or even humiliates them. Old age is also a kind of cultural taboo. It is often perceived as something, we do not want to think about. Advertisements and commercials encourage people to buy things (eg. cosmetics) preventing them from looking old (even those, who are very young). From the other hand, pop culture used to treat the old age as a humorous issue (eg. in films, commercials, TV programs) with no references to real problems of old people. Nevertheless old age is a natural stage of life. The problem may occur from distorted picture of it. It is demonized from one hand (what may be reflected in such sentences as “it is nightmare to be old”, “stay young forever!”), and concealed from the other, eg. in media (when it comes about real problems and inconveniences, the old people meet). In the article, all these aspects are analyzed from the socio-political perspective.